Chicago Sky Announces Multiyear Partnership with bet365 as Official Sports Betting Partner

In a landmark move for women's professional sports and the betting industry, the Chicago Sky of the WNBA have entered into a multiyear partnership with leading global sportsbook bet365, naming the company as their Official Sports Betting Partner.

What the Partnership Includes

As part of the agreement, bet365 branding will appear:

• Behind the north basket and on both basket stanchions during home and away games

• Across LED signage in the arena

• In broadcast integrations, social media campaigns, and other digital assets

This marks bet365’s first-ever partnership with a WNBA team, expanding their presence across U.S. sports after similar deals in the NBA, MLB, and NHL.

Official Statements

A bet365 spokesperson commented:

"Our partnership with the Chicago Sky is a perfect alignment of innovation and opportunity. We're thrilled to bring our 'Never Ordinary' experience to Sky fans as we continue expanding across U.S. sports betting markets."

Alex Teodosi, Vice President of Corporate Partnerships for the Sky, added:

"We’re excited to work with bet365 to enhance fan engagement and create responsible gaming opportunities for our growing audience."

Strategic Significance

• bet365 is now operational in 13 U.S. states

• It is a member of the Sports Betting Alliance, promoting fair and responsible betting practices

• The deal enhances bet365's position as a leading name in regulated U.S. markets, while giving the WNBA team access to a wider fan base through digital betting integrations