Bet365 Expands U.S. Presence and Joins the Sports Betting Alliance

Bet365, one of the world’s leading online gambling operators, continues to strengthen its footprint in the U.S. market. The company recently launched operations in Illinois and Tennessee, bringing its total to 13 active states across the country. This strategic growth positions Bet365 to compete more aggressively with major players like FanDuel, DraftKings, and BetMGM in key regulated jurisdictions.

In addition to its expansion, Bet365 has become the first new member to join the Sports Betting Alliance (SBA) since the organization’s inception. The SBA is a coalition of top-tier sports betting operators working together to advance responsible gaming and support smart regulation at both state and federal levels. Bet365’s inclusion highlights its commitment to transparency, compliance, and consumer protection.

Moreover, the company announced a new partnership with Wazdan, an award-winning slot developer, to introduce Wazdan’s innovative slot portfolio to players in New Jersey. This move further enhances Bet365’s content offering in one of the most competitive iGaming markets in the U.S., delivering engaging and feature-rich games to its growing player base.