BetMGM has launched Canada’s first sportsbook-branded gift cards in Ontario, in partnership with TAPPP. The cards can be used for sports betting and casino play, offering players a convenient new way to fund their accounts and expanding BetMGM’s presence in the Canadian market.

BetMGM unveiled a major brand refresh on August 26, 2025, under the slogan “Make it Legendary,” featuring Emmy-winning actor Jon Hamm in new ads highlighting the premium betting experience and aiming to strengthen its presence in the U.S. market.